Most SMEs struggle to develop the skills and find the time to test and measure strategies

 

Marketing for SMEs to generate more sales. Business owners/MDs can be overloaded with marketing speak and heads of sales and marketing often have internal pressures and budgetary constraints to deal with whilst trying to prime the sales pipeline.

As an SME ourselves, we understand the pressures that small-medium sized businesses face day in, day out.  SMEs are frequently lean on staffing, so in-house resources are usually stretched to the limit.  By necessity, staff are required to take on additional tasks or jobs, for which they are not always competent or qualified to do.

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Marketing and lead generation for Midlands SMEs.

Our experience shows that marketing and lead generation often are tasks which get allocated to either the sales manager (at best) or at worst, the person who has limited experience or spare capacity.  Neither is an effective or commercially viable solution.  If it sits with the sales team, their focus will rightly be on the customer and closing the sale.  If the marketing task is given to administrators or financial people – it simply won’t work.  Administrators will not have the skills or expertise to create and run a well conceived and professionally executed marketing campaign, and financial people mainly view marketing expenditure as a cost rather than an investment.

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It is a fact that poor marketing is worse than no marketing.  If your reputation is being compromised by the poor quality of your marketing, then this could be doing untold damage to your reputation and ultimately your business.

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Technically we are extremely competent and welcome clients which have highly technical products or services, as we have worked with many such clients over the years and there is yet a product that we don’t understand, or fail to market effectively.  Many marketing agencies shy away from technical accounts as they are more challenging to grasp and are not as sexy as a high profile retail or consumer account.  Bring us your technical account, and we’ll provide innovative impactful marketing that brings product and service alive.  To quote the VW Engineer who said “to us, a Macpherson strut is as alluring as a Monroe wiggle”.  We feel the same!

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It makes total commercial sense to outsource marketing activity to a professional marketing company which has experience working with SMEs – particularly those in the manufacturing and engineering arena –  and the skills and expertise to create successful marketing and lead generation campaigns.  Creatively we are very strong and produce marketing campaigns that have impact and memorability – and importantly, produce results.  We call it work that works!

Outsourced marketing, Telemarketing,  Digital marketing, Web design, Graphic design

If you would like to see the work we do for our clients, then we will be pleased to visit you, show you our work and discuss how we can help make a positive contribution to your marketing and business growth.

Marketing for Trade Federations and Associations / Trade Bodies.

 Stratique provides bespoke marketing services for Trade Federations and Associations.

Understanding the 3 challenges most trade federations face is a pre-requisite for a successful trade association campaign. Trade federations and associations have uniquely different needs from the general commercial sectors, and it is our deep understanding of how they function and the objectives they need to achieve that sets us apart from other marketing agencies. Marketing for Trade Federations and Associations requires an understanding that trade bodies serve more than one master and thus marketing activity for Trade Federations and Associations and spend needs to achieve a multitude of objectives, most commonly:

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The need to attract new, and retain existing members.

The need to communicate and sell the federation services to members, this could be for instance:

– Training courses and manuals.

– Seminars, events, exhibitions, members’ days etc.

– Discounted outsourced services such as accounting, legal, insurance, travel etc.

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The need to communicate and encourage external audiences to buy services from a federation member.

Trade Federation Marketing Image

Trade Federation Marketing

Understanding the three pillars of Trade Association marketing.

At Stratique, we understand these ‘pillars’ of federation marketing and the need to communicate effectively with these different audiences.  We have many years’ experience creating innovative marketing collateral and utilising digital technologies to increase and retain membership, sell events and publications, and make a wider audience aware of the benefits of buying from a federation member.

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 Not only are we highly creative when it comes to creating marketing materials for federations, but clients which use our unique and proven Business Propeller, discover that the results can be outstanding!  Business Propeller fully integrates all aspects of marketing communications to achieve greater results, and our knowledgeable, experienced team has dedicated expertise in the latest techniques and strategies designed to optimise marketing spend and maximise results. 

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 It’s the equivalent of having 7 specialists working on your business each month, every month for less than the cost of employing a middleweight marketing executive – who most likely won’t have all of these skills. Our experience has been gained through working with leading federations and associations in the construction and building products sector, wood and wood products, fire protection, oil firing appliances and surface engineering. If your federation needs an experienced but fresh approach to its marketing, then talk to us today, ask to see our work, and find out how we can make your marketing more effective.

Marketing for manufacturing companies

 Stratique: Reverse engineering sales leads for manufacturing companies

The problem most manufacturing companies face is how to engineer a consistent stream of quality sales enquiries whilst running a busy production facility. We are experts in marketing for manufacturing companies and the only agency with the Business Propeller TM system. We have reverse engineered the art and science of lead-generation processes to create interest in manufactured parts/products and engineering services.

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Manufacturing and engineering companies present an interesting challenge when it comes to marketing the products they make and the services they provide.  Some of these manufactured products won’t always be visible in the finished item, some may not be aesthetically pleasing, and some services may be totally ‘behind the scenes’.

How then, do we make manufacturing and engineering marketing interesting, impactful and ultimately successful?

At Stratique we believe that it is our deep understanding and love of the sector that enables us to produce marketing communications that has impact and memorability, and sets one company ahead of its competitors.  We get to the root of the manufactured product or engineering service, we discover the unique proposition,and tell the story in a compelling way that elicits a response.  In short, we produce work that works!

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Outsourced marketing, Telemarketing,  Digital marketing, Web design, Graphic design

Where manufactured products or services are sold, there is often more than one purchasing or specifying influence ranging from operations personnel, purchasing officers, directors and production staff, so we have become adept at communicating effectively with all purchasing influencers.

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Not only are we highly creative when it comes to creating marketing materials for manufacturing companies, but clients who use our unique and proven Business Propeller, discover that the results can be outstanding!  Business Propeller fully integrates all aspects of marketing communications to achieve greater results, and our knowledgeable, experienced team has dedicated expertise in the latest techniques and strategies designed to optimise marketing spend and maximise results.  It’s the equivalent of having 7 specialists working on your business each month, every month for less than the cost of employing a middleweight marketing executive – who most likely won’t have all of these skills.

Our experience has been gained through working with leading manufacturers in a broad cross-sector of industries, for example:

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Materials handling – lift trucks, industrial manipulators, overhead cranes, and production line machinery.

Construction and building products – profiled aluminium, structural steelwork, security and interior doors, architectural ironmongery, contract flooring and walling, concrete and timber products, street furniture, heating products.

Engineering services – stainless steel fabrications, commercial vehicle steering systems, surface engineering.

Automotive, Aerospace, Defence and OEMs – many clients where products and services are sold into these key sectors.

If you would like to see examples of how we make manufacturing and engineering companies stand out from their competitors, then we will be pleased to show you our work, and discuss how we can make our unique marketing communications approach work for your company.